![]() By creating a cohesive mood board, you'll also be able to easily identify on-brand colors, motifs, and fonts for a super cohesive brand, social media presence, and website design. Not only are mood boards super fun to create ( hola at all the pinterest girlies □♀️), they serve as an amazing source of inspiration to help you come up with plenty of other related design ideas. Mood boards come in handy for several reasons: Providing inspiration It's the very first thing most designers create to set the tone (or mood, if you will) for the brand or website project they're working on, and it's actually a super easy process to replicate for your own small business branding DIY! intended to evoke or project a particular style or concept." Exactly, thanks Google!Ī mood board is the perfect starting point when beginning to think of what your small business' whole look and vibe should be □ This helps me narrow down on the design style they truly want and it helps me see which images I should use in their moodboard.What is a mood board and why is it important?Īccording to Google, a mood board is "an arrangement of images, materials, pieces of text, etc. In their comment, they have to say what they love about the image. That's why you need to ask your clients to narrow down on their images!Īfter my clients have completed their Pinterest board, I ask them to leave a comment on the 10 images they love the most. ![]() Narrow down the imagesĪs I mentioned earlier in this blog post, sometimes your clients will pin images from a range of different styles. Looking for patterns helps me see the design style my client truly wants, and stops me from creating designs they don't like. ![]() Do they pin a particular colour a lot? A particular font style? Are the photos they pin following the same style? When they're done, I analyze the Pinterest board for patterns. I ask my clients to pin a minimum of 5 logos, 5 photos, 5 patterns, 5 fonts, 5 website designs and 5 color palettes, but they usually go crazy (which I love!) and pin lots more. Here's a look at my design process and how moodboarding fits into my system. Then you can ask your client to choose just one moodboard to guide the style and vibe of their project. You can create two moodboards that depict both styles, and give each moodboard its own colour palette. When they do this, how do you know which style you should pursue for their brand? Feminine? Or modern and bold? They may pin images that are feminine and images that are modern and bold. Yes, a Pinterest board of design inspiration is the perfect start to your design projects because it gives you a window into your client's aesthetic and wants. If so, you may be thinking: Why do I need to also create a moodboard? If you're in my course, Organize & Automate, you may already be getting your clients to create a secret Pinterest board filled with design inspiration. Why create a moodboard if your client has already created a Pinterest board? Once you have this moodboard, you can confidently move on to designing because you fully understand what style, vibe and colours your clients are looking for. This helps you to stay on-brand with everything you design.
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